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Robin Islam
Apr 23, 2022
In Welcome to the Forum
A few decades ago, an address (writing a letter) was required, QQ was required for more than ten years, and WeChat was added more than ten years later. Judging from the law of establishing connections between strangers, this connection Panama Phone Number List must be the way the user thinks that "this person can definitely be found". Today, WeChat is the way to be considered "will definitely find this person". Therefore, no matter how niche or popular a social product is, as long as it does not have this attribute, it is impossible for users to jump out and Panama Phone Number List add WeChat to continue chatting. Selected answer @ Elegant little Li Bai 1) The more you add WeChat, the better the relationship precipitation effect (conversion rate) of the product is, which is a positive signal! 2) It is a necessary process for people to go from strangers, to strike up a conversation, to in-depth communication, and then to become acquainted and become friends. In the era before WeChat, people exchanged and added phone numbers after getting to know each other. The essence is the same. 3) What the company wants should be that users continue to communicate in the product instead of going to WeChat. Since WeChat’s IM communication experience is No. 1 in the country, enterprises should focus on social functions other than IM communication functions, provide social services and experiences that WeChat is not good at, and create interesting gameplay around unfamiliar or half-baked relationship chains to attract users. Featured Answer @Mr.Mustardhuang First let's think about why users Panama Phone Number List jump out of existing products and go to WeChat to chat. The possible reasons are: The IM function of our products is not good enough to meet some of the chat needs of users, such as not timely notification of chat Panama Phone Number List messages, not enough emoticons, no way to group chat, blocking some product keywords, and so on. The first thing we should do at this time is to optimize our product Panama Phone Number List experience according to user needs. If there is no problem with our product function, but users still have to jump to WeChat, the possible reasons for this phenomenon are: 1) Users tend to maintain the social chain of acquaintances on WeChat. For this type of users, they hope to manage as many relationship chains as possible by using as few applications as possible, so the core of the problem is to reduce the relationship chain management and maintenance costs. The response Panama Phone Number List method can be to improve the relationship chain management experience of our own products, or increase the cost of user relationship chain migration. 2) Users are accustomed to maintaining the social chain of acquaintances on WeChat. This is a problem of users' usage Panama Phone Number List habits. The solution to this problem is to break the user's usage habits. That is to say, our product needs to establish a social chain of acquaintances different from WeChat for users, so that users can have a "ceremonial sense" that this social relationship chain can only develop on this product. This requires our products to create Panama Phone Number List a special community atmosphere. In fact, this phenomenon is unavoidable at present. WeChat has basically become a standard such as asking for a phone call between acquaintances in the era of non-smart phones, so it cannot be avoided, and there is no need to avoid it, but should be considered How to coexist with WeChat.
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Robin Islam

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