If you run a tech company, chances are you have a hard-working marketing team promoting your business to potential customers. One of the most important marketing strategies today that some marketers overlook is content marketing. Content marketing is a promotional strategy in which a business creates valuable content that it shares with the world, which helps establish its reputation as a thought leader and a business that can be trusted for its expertise. and its know-how. One of the most important aspects of content marketing is the blog. Although you may not realize it, many people and businesses use blogging as a content marketing strategy.
In fact, last year there were approximately 31.7 million people running blogs in the United States alone. There's a reason so many people run blogs: it's not just a chance to share your brand voice, provide helpful tips and information to the employee data public, and portray yourself as a thought leader informed. It's also an opportunity to engage with your potential customers and make them feel heard since blogging allows for comments. In fact, there are 77 million new blog comments. left by blog readers each month.
Additionally, your tech company can use a blog to increase traffic to your company's website and improve your search engine rankings because blogging allows other people to link to your business. Studies show that companies that run blogs get 97% more links to their websites than companies that don't. The more backlinks to your blog, the higher your ranking in Google search results. Want to learn more about the most popular tech blogs and how these blogs use tech news and tips to drive traffic? Discover the 10 most visited below.