The previous online car-hailing competition mainly focused on C-end users. Players of various factions generally accumulated traffic by burning money to subsidize and pushing and pulling new methods. Today, the number of Internet users has peaked, the traffic dividend has begun to fade, and the entire market has entered the era of stockpiling. It is no longer meaningful to continue to burn money on a large scale to seize users. This means that in order to break out of the changing situation, the focus of players should turn to the other end of the platform connection - the driver. Ride-hailing is both a business and a public service infrastructure, and it is always the object of supervision.
The safety of online car-hailing has always been highly concerned by the society and the government . The state has a large guiding framework for the supervision of the online car-hailing industry. However, the local life service characteristics telemarketing list of online car-hailing are obvious, and the regional conditions vary greatly, and implementation needs to be implemented. Adapt to local conditions. This means that in addition to policy supervision, platforms should also manage cars and drivers according to their own circumstances. "Safety compliance is the bottom line, and equality between drivers and passengers is the key to the healthy operation of the platform. Only by keeping the bottom line can it break through the upper limit." Wu Bing, CEO of Xiangdao Travel, once emphasized that along this logic, it is not difficult to find that the platform's starting point should be placed on compliance in this regard.
This is indeed the case. Since August 2018, after the "Hitchhiking Incident", Didi began to fully carry out the "online car-hailing" compliance business. By telemarketing list connecting the vehicle intranet and the Internet, each operating vehicle can be managed by the platform in real time, and high-frequency face recognition will ensure that the driver and the vehicle are consistent at all times. Since its establishment in 2018, Xiangdao Travel has installed a DVR intelligent identification system for each vehicle and strictly implemented the "double compliance" standard operation. The Ministry of Transport has also proposed a "dual compliance order completion rate" for compliance issues.