Growth in mobile traffic suggests a need to optimize layouts this graph from Statista shows, mobile web traffic continues to grow. So, if your website looks great on mobile, it will rank higher in the Job Function Email List SERPs and will drive more sales through mobile. Job Function Email List Even large retailers, such as Walmart Canada, have further benefited from mobile web layout optimization, with mobile sales increasing by 98%! When companies discovered that nearly 50 percent of their target customers were tablet-using moms.
They realized they had to contribute something to the mobile experience. To successfully address their mobile layout issues, they implemented the following solutions:Build a mobile-first program: The team decides they need to Job Function Email List take a touch-centric approach to design and make it look really good on tablets and smartphones. Job Function Email List Implement mobile design optimization: A responsive design approach makes their website look great on every screen size.
Additionally, they have optimized their product pages for mobile web traffic. Job Function Email List As a result, as mentioned above, their overall conversion rate increased by 20% and mobile sales increased by 98% . How does Google evaluate mobile site layouts? When evaluating a website's ability to receive traffic from mobile searches, Google considers the Job Function Email List following factors: Page layout: Google checks that your page is displayed correctly on mobile screens.