A few subject line formulas you can use here include: You’re so close Your new [Product] is just two clicks away. Complete your checkout in two steps Your [Product] is almost ready to ship Can I help you. BONUS: EXPERIMENT WITH YOUR WINNING SUBJECT LINE IN MULTIPLE WAYS It takes time to perfect your subject lines. Once you’ve found one that’s performing, you don’t have to stop there. You can take your most successful subject line and experiment with small, subtle changes to see how it affects performance. For example, let’s take one subject line — You Forgot Something In Your Cart — and modify it in eight
different ways. To change this subject line you could… Experiment with capitalization, sentence case and all lower case text: You forgot something in. Your cartSebastian Cruz runs a Shopify store that sells high collar shirts, dinner jackets, Telemarketing list pocket squares, handmade bow ties, and more. They are made from 100% Italian cotton and ship worldwide for free. Take a peek at this 17-second video to see how they mix high fashion with function in the most artistic way possible. Like a lot of other Shopify stores, Sebastian Cruz gets window shoppers who come to their store, view their products, then leave without buying.
But that was BEFORE they found a strategy that allowed them to convert 477 of their window shoppers into. Sales in one month, without discounting. Screenshot showing convert window shoppers stats Here’s how the Convert Window Shoppers strategy works: Sumo detects which product page a visitor has visited the most in one website session. It’s a simple strategy that any Shopify store can run and start seeing results from within weeks. In the first month, 477 shoppers viewed Sebastian Cruz’s products, left their site without buying, then received an email.